EDINBURGH PROMOTIONAL MATERIALS FOR VIV GROSKOP
I was absolutely thrilled to work with Journalist, Author and Comedian Viv Groskop on the materials for her debut Edinburgh Fringe show this year. With fantastic photography by Idil Sukan, Viv really made some waves this year and had terrific reviews.
I was recommended to University College Hospital London and briefed to produce a 12 page brochure with a perforated donation form inside it. This was going to be the programme for a huge charity event, hosted by a member of the royal family. The only problem? The event was less than a week away and the content wasn't ready! As the content filtered through, I advised that it would be better to make the brochure 16 pages long instead of 12 and rather than have a perforated form at the back, produce this as a separate sheet on a nice bond paper, which would be easier to write on and allow for more donation forms than brochures. This would also help with last minute print production! It was a happy ending, the job was produced on time and on budget, with a very happy client.
An ongoing project for Story Productions, a production and media company based in Brazil. Taking the logo and slowly developing a new brand identity through adding content and copy to their website, advertising, marketing and social media (facebook, twitter, linked-in, instagram).
"I love the creativity and the way everything is gelling together as a consistent message."
When I asked my wife for her hand in marriage (well, being quite traditional I asked her parents first of course!), I didn't quite know what I was getting myself in for! Now being a husband is great, one of the best things I ever decided to do – I can seriously recommend it.
The planning on the other hand, that is something else! Then how lucky I am to have married a wedding-planner-to-be. Renata, my bride, took pride in meticulously working out even the most minuscule of details, hand making lots of crafty items in the process and made sure everything came together smoothly. My main job was to try and earn some money to pay for it all! My second job, and quite possibly more important, was to create the invites for both day and evening guests, the order of service, table plan and a website to keep central, key information, as we had guests coming from different countries. All this on a tight budget, with very little spare time and probably the toughest client I was ever going to work with... me.
I wanted to produce something that captured both of our personalities, not be too formal and to hint a little bit about the sort of fun the day would entail. The day invite was designed as a simple A5 card, printed on a thick, white recycled matt board (so as to be a little bit kinder to the environment). To sit alongside this in the envelope, was an A6 RSVP postcard, cut from the same card stock, giving the guests a simple way to let us know what they wanted for dinner and of course whether they could make it at all! We also wanted to give people the option of RSVPing through the website, to cut down on postage.
The website was used mainly to give more information about the day, to RSVP and also to share videos of things like Elvis singing 'How Great Thou Art', one of our wedding hymns.
I wanted to do something a little different for the evening invite, so I set about building a HTML5 e-invite using Hype, which was hosted on a Dropbox account and linked to a separate evening RSVP page on the website.