A Vodafone Christmas in Oz

Here's an old project from the archives. It's Christmas! Oh my, it's not even September and we're doing a post about Christmas already? It's so far away! Not if you're in retail, it's not. You'll probably have been planning since before the summer, how to make sure you capitalise on all those Christmas shoppers. And working as an Art Director on Vodafone for The Marketing Store (now TMS), that was how it was supposed to happen. At the time, I wasn't working on the 'main' Christmas campaign, but got handed this jolly little project quite close to deadline time. Harrod's being Harrod's, they had spectacular plans to bring the whole store to life in grand old Wizard of Oz style, as it was also the 70th anniversary of the movie. I was tasked with bringing a one of the window to life, along with designing a screen inside the main shop. Being able to utilise imagery from the film really brought the theme to life and the opting for a custom made domed turntable showcasing phones really caught the eye of passing traffic.

The background of the screen was put together using a photography I'd taken with a digital camera in the Harrod’s Christmas shop. The sparkly fairy lights. The problem was, after six months of planning, design and presentations, the main Vodafone Christmas campaign had gone off the rails slightly. I pushed to present adapted versions of this work and then helped develop it into Vodafone’s Christmas retail and advertising for that year.