UCL: BROCHURE THE HOPE APPEAL

I was recommended to University College Hospital London and briefed to produce a 12 page brochure with a perforated donation form inside it. This was going to be the programme for a huge charity event, hosted by a member of the royal family. The only problem? The event was less than a week away and the content wasn't ready! As the content filtered through, I advised that it would be better to make the brochure 16 pages long instead of 12 and rather than have a perforated form at the back, produce this as a separate sheet on a nice bond paper, which would be easier to write on and allow for more donation forms than brochures. This would also help with last minute print production! It was a happy ending, the job was produced on time and on budget, with a very happy client.

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